UX Master Classes

How To Find User Insights Through Storytelling

Webinar with Whitney Quesenbery, Director, Center for Civic Design
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Watch on demand
$30 standard price
$30 $3 special member price
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Storytelling—the key to unearthing insights in your research data.

In order to understand your users, user research is imperative. However, complexities in user patterns, behaviors, perceptions and motivations often make it challenging to capture the true mindset of your users—and even harder to communicate this true mindset to the rest of your team. That’s where storytelling becomes an incredibly valuable tool.

Stories allow you to shape research data into compelling narratives about your users which your team can then relate to and empathize with. Through stories, you can engage your team in the user journey. Stories can enable your design team to experience problems and emotions through the eyes of your users.

In this Master Class webinar, Whitney Quesenbery will show you:

  • How stories help you explore defining moments in the user journey
  • How you can apply these insights towards better designs
  • How to use stories as a research analysis tool
  • How to ask appropriate questions during user research to elicit great insights
  • How to capture and show the experience through your users’ eyes

This webinar is based on Whitney’s experiences as a theatrical designer, dozens of years as a UX researcher and her work in civic design, where she helps election officials across the United States connect better to the diverse communities that they serve.

Through this Master Class, you’ll learn to apply storytelling as a useful, practical skill which will serve you well both in your design practice and in collaborating with your teammates.

Speaker

Whitney Quesenbery
Whitney Quesenbery, Director, Center for Civic Design

Whitney is the co-founder and executive director of the Center for Civic Design. CCD is a nonprofit design and research organization whose motto and mission is that 'democracy is a design problem”. They work with election offices and advocacy groups across the country to improve the voter experience make it easier for more people to participate in elections.

She brings to her work in civic design her UX research fascination with people and an obsession to communicate clearly with her goal of applying user research insights to design products where people matter. She has written three books on the subject, A Web for Everyone, Storytelling for User Experience, and Global UX: Design and Research in a Connected World.

Before she was seduced by a little beige computer into software, usability, and interface design, Whitney was a theatrical lighting designer on and off Broadway. Through all of her work, Whitney helps UX practitioners keep users in mind throughout the creative process.

Follow Whitney on Twitter @whitneyq or LinkedIn.


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$30
standard price
Watch now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$30 $3
special member price

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Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?

While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

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Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
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If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
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After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.