Join us

Don Norman

Your constantly-updated definition of Don Norman and collection of videos and articles
101 shares

Literature on Don Norman

Here’s the entire UX literature on Don Norman by the Interaction Design Foundation, collated in one place:

Learn more about Don Norman

Take a deep dive into Don Norman with our course Design for the 21st Century with Don Norman .

In this course, taught by your instructor, Don Norman, you’ll learn how designers can improve the world, how you can apply human-centered design to solve complex global challenges, and what 21st century skills you’ll need to make a difference in the world. Each lesson will build upon another to expand your knowledge of human-centered design and provide you with practical skills to make a difference in the world.

“The challenge is to use the principles of human-centered design to produce positive results, products that enhance lives and add to our pleasure and enjoyment. The goal is to produce a great product, one that is successful, and that customers love. It can be done.”

— Don Norman

All open-source articles on Don Norman

Please check the value and try again.

Don Norman’s Three Levels of Design
Don Norman is deservedly considered to be one of the greats of usability design. He is founder of the Nielsen Norman Gro
  • 850 shares
  • 8 years ago
Read article

Affordances and Design
'Affordance' is a term most designers will have come across at some stage of their studies and careers. Don Norman intro
  • 770 shares
  • 8 years ago
Read article

Why Do We Not Act on Climate Change?
Why do we struggle to act on climate change? In this video, Father of UX design, Don Norman, sheds light on the key reas
  • 360 shares
  • 1 year ago
Read article

Recycling is Not Enough. Let's Design for Reuse
“We live in the age of technology and luxury, but we also live in the age of waste,” Don Norman explains. In this video,
  • 336 shares
  • 1 year ago
Read article

Sustainability Is Not Enough
Sustainable design. Sustainable fashion. Sustainable living. We often hear these terms in marketing campaigns and popula
  • 328 shares
  • 1 year ago
Read article

Anything Artificial We Can Design Better
If you look out the window, you’ll realize many things you see are artificial—buildings, cars, parks, electricity posts,
  • 326 shares
  • 1 year ago
Read article

Why Should Designers Become Leaders?
Are you excited to do good for humanity? Would you like to help solve the world’s biggest problems such as climate chang
  • 323 shares
  • 1 year ago
Read article

Use Circular Design To Reverse Harm
Nature is circular. Nothing ever goes to waste. The banana peel we discard degrades into nutritious compost for plants.
  • 304 shares
  • 1 year ago
Read article

Open Access—Link to us!

We believe in Open Access and the democratization of knowledge. Unfortunately, world-class educational materials such as this page are normally hidden behind paywalls or in expensive textbooks.

If you want this to change, , link to us, or join us to help us democratize design knowledge!

Share Knowledge, Get Respect!

Share on:

or copy link

Cite according to academic standards

Simply copy and paste the text below into your bibliographic reference list, onto your blog, or anywhere else. You can also just hyperlink to this page.

Interaction Design Foundation - IxDF. (2021, August 29). What is Don Norman?. Interaction Design Foundation - IxDF.

New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

A valid email address is required.
311,218 designers enjoy our newsletter—sure you don’t want to receive it?